1) What Exactly Is Retail Sales?

The U.S. Census Bureau releases Advance Monthly Retail & Food Services Sales around the middle of each month at 8:30 ET. It’s nominal dollar sales across retailers and food services—no inflation adjustment, no services ex-food, and it’s volatile. Think of it as the tape of Main Street: autos, gasoline stations, general merchandise, restaurants, nonstore (e-commerce), building materials, and more.

Every trader eventually learns the hard way: you don’t fight the Fed. The Federal Open Market Committee (FOMC) isn’t just another headline—it’s the apex predator of global markets. Each time they meet, liquidity shifts, volatility spikes, and billions of dollars change hands. If you don’t know how to handle these events, you’re meat for the grinders. If you do, you’re hunting in the richest territory Wall Street offers.

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